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U.K.’s New-Build Home Sales Set to Surge in December - Mansion Global

Demand for newly built homes in the U.K. looks set to spike in December, with the sector less hindered by holiday deadlines, according to a report released Thursday in the U.K. from Stone Real Estate.

Each year for the past five years, the level of new-build properties being sold has accelerated in December, while sales across the existing market have slowed down, the estate agency said.

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Since 2014, December has accounted for an average of 11.9% of the total new-build transactions for the year. In comparison, existing homes sold during December have accounted for an average of 8.2% of all existing sales.

“The new-build sector doesn’t come under the same seasonal strain when it comes to sales transactions when compared to the existing sector,” Michael Stone, founder and CEO of Stone Real Estate, said in the report.

That’s because on one side of the chain is a professional entity. The lack of chain means that deals on new builds can be made quicker and without many of the typical complications that can come with an existing property sale, he said.

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Though prices for new-build homes stand firm around the holidays, “developers will often include some festive incentives to persuade homebuyers to take the plunge,” Mr. Stone said. “This, of course, all helps favorably towards their end-of-year figures.”

This year, incentives offered may be even larger than usual, with developers reportedly particularly eager to transact amid the triple threat of the seasonal slowdown, the general election (Dec. 12) and the new Brexit deadline (Jan. 31).

The bump isn’t restricted to the last month of the year.

It’s typical for new-build sales to spike in March and June, too, according to the data. But during the rest of the year existing homes account for a larger proportion of sales.

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U.K.’s New-Build Home Sales Set to Surge in December - Mansion Global
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