Here's Another Sign That Microsoft Corporation (MSFT) is Moving Away From Cortana

Microsoft Corporation (NASDAQ:MSFT) hasn’t been able to make much headway with its Cortana digital assistant, but retail customers at the tech giant’s stores will find other options to help fill the void.

Engadget has the details.

Microsoft’s deepening relationship with Amazon’s Alexa now extends to its stores. WalkingCat and others have noticed that Microsoft is carrying both the new Echo Dot and the regular Echo in its online and retail stores. The company isn’t just supporting Alexa, then — it’s encouraging you to buy into Amazon’s ecosystem.

The addition reflects Cortana’s changing role at the company. Where Microsoft originally pitched Cortana as a direct competitor to other mainstream voice assistants, it has shifted the AI helper’s focus toward chatbots and behind-the-scene tasks that are more useful to the corporate crowd than home users.

Previous reports indicate that Microsoft has shifted Cortana out of its AI team and over to the company’s Experiences and Devices group.

Microsoft Corporation shares fell $0.19 (-0.18%) in premarket trading Monday. Year-to-date, MSFT has gained 28.64%, versus a 3.76% rise in the benchmark S&P 500 index during the same period.

MSFT currently has a StockNews.com POWR Rating of B (Buy), and is ranked #6 of 68 stocks in the Software – Application category.

Let's block ads! (Why?)