Microsoft Corporation (MSFT) Set to Offer Game Streaming Surprise as Battle With Twitch Intensifies

Microsoft Corporation (NASDAQ:MSFT) may be well-behind industry leader Twitch in the world of game streaming, but the tech giant is still managing to create buzz for its rival platform Mixer. To that end, a new feature for streaming gamers is going to be built right into an upcoming release.   

Ars Technica has the scoop on Microsoft’s plans.

Microsoft’s presence at this month’s E3 had its share of Xbox surprises, but a new annual Forza racing installment wasn’t one of them. Forza Horizon 4, with its off-road London setting, had already leaked ahead of the official mid-June announcement, and we didn’t learn many more surprises during a behind-closed-doors meeting with the game’s developers at Playground Games.

One exception, however, got lost during the E3 hubbub: a blink-and-you’ll-miss-it confirmation of a first in the booming world of game streaming. It’s a subtle thing, which we’re dubbing “stream-to-win,” and it sees Microsoft take its boldest step in battling the behemoth service Twitch.

Playground Games art director Benjamin Penrose explains that in the October release of Forza Horizon 4, players will be able to “progress in the game just by painting, or tuning, or streaming your gameplay on Mixer.” This will be the first time a game from Microsoft Studios will give out bonuses for doing so.

Assuming the new feature catches on, we could see it make its way into other titles as well.

Microsoft Corporation shares rose $0.52 (+0.53%) in premarket trading Friday. Year-to-date, MSFT has gained 16.35%, versus a 2.37% rise in the benchmark S&P 500 index during the same period.

MSFT currently has a StockNews.com POWR Rating of A (Strong Buy), and is ranked #1 of 66 stocks in the Software – Application category.

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